Promoting the National Insect Initiative

We are currently crowdfunding €1,000 to finance a promotional campaign geared towards endorsing our initiative. The primary aim of this campaign is to secure official recognition from the Environment and Resource Authority for the Maltese honey bee (Apis mellifera ruttneri) as the designated national insect of Malta.

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About the project

We are currently crowdfunding €1,000 to finance a promotional campaign geared towards endorsing our initiative. The primary aim of this campaign is to secure official recognition from the Environment and Resource Authority for the Maltese honey bee (Apis mellifera ruttneri) as the designated national insect of Malta. The Maltese honey bee, exclusive to the Maltese islands, holds substantial ecological and cultural significance. By establishing its position as the national insect, we aspire to increase awareness about its crucial role in our ecosystem and advocate for its conservation. The targeted €1,000 funds will be designated for the creation of compelling advertisements and marketing materials, effectively conveying the initiative's value to the public and decision-makers. We are confident that this campaign will generate the essential support and enthusiasm needed to attain official recognition for the Maltese honey bee. Foundation for the Conservation of the Maltese Honey Bee is duly registered with the Office of the Commissioner for Voluntary Organisations (VO/2403).

Project Deliverables

The project deliverables are tailored to pave the way for the inception of an advertising campaign geared towards enhancing public awareness about this initiative. These deliverables specifically involve the creation and printing of materials dedicated to the campaign. This encompasses visually impactful print materials designed to effectively communicate the initiative's objectives, benefits, and importance. Additionally, the deliverables extend to the strategic dissemination of these materials through advertising channels, ensuring a widespread reach to engage and inform the public about the initiative.

Project Beneficiaries

The beneficiaries of this project encompass the broader environment, with a focus on the conservation of the Maltese honey bee. Additionally, beekeepers stand to benefit directly, the apicultural sector is intricately tied to the well-being of these pollinators. Ultimately, the advantages extend to the general public, as the preservation of the Maltese honey bee contributes to a healthier ecosystem and raises awareness about the interconnectedness of nature and human communities.